To take on 36,000 billion kgs. of plastic, where do you even start? We started by launching Unilever's first natural bamboo in the UAE, and rolled out a campaign that went across platforms, went viral, went on to become the most selling toothbrush in record time, went on to win an EFFIE and yeah, went global there on. It feels pretty awesome when you get it right but awesomer when you do right by nature, as well.