When Dove, whose brand legacy has always been insight-driven creative work, came to us to launch their anti-hair fall product line, we dug into the deep-rooted fears, including loss of hair that stand in the way of today’s fierce force of Middle Eastern Women. The process led us to “Fight the fall” - one of our most successful campaigns till date, that we ran across multiple touch points with multiple communication angles. From getting sports and fashion icons on board narrating their personal and professional fights, to rolling out product-centric snackable content and stopper in-store messaging – this remains one of our strongest campaigns at Code 8 and one that will stay dear to us.